Meet the Team.

»     » Sam Smith

- Principal, Business Development

While everybody and his dog talks a big game about client focus, RazzberrySync's business development hitter has actually made her career walking the client's interests. As a client services VeeP for a major American mobility corporation. As a Director of Strategic Alliances for a European software firm developing mobility applications. As a Director of Account Management for a cutting-edge e-commerce software company. Every step of the way, Elizabeth has been charged with understanding and driving value for the people paying the bills.

She's done pretty well at it, too. She's built professional services organizations from the ground up. She posted ridiculously low customer defection results – numbers that were usually at or near ... zero. And thanks to the fact that clients realized they could trust her, she was even able to do things like grow margins through the darkest days of 2002-03.

Even better for RazzberrySync customers, Elizabeth lived the mobility revolution in Europe. All this cool thumb-based technology was part of her daily routine while working for one of the largest consumer electronics firms in the world. This was years before anyone in the US even knew what a text message was.

Elizabeth's business experience and education (Berkeley and an International MBA from Nijenrode University in Holland) have taught her a great deal about resourcefulness and respect (qualities she already knew a lot about from her days as an elite Cal Bear soccer player), and today she's the sort of business partner that companies can bank on for undiluted dedication, highly tailored insight, and dramatic bottom-line results.

Sam Smith - Principal, Minister of Content

In March 1994 Sam branded and launched Lullaby Pit at a time when there were fewer than 2,000 Web sites in the world. (There's about 50M now – do your own math). Seriously. Nobody even knew how to make the background white yet.

But the Web was a natural. Sam had been a successful writing pro in everything from biz/marketing to academics to fiction and poetry, and his easy evolution into the digital amped his ability to create and push content. Smart stuff. Funny stuff. Edgy stuff. Informative stuff. Politics. Sports. Religion. Culture. TV. Music. Movies. Art and Lit. Critical Theory (he earned a PhD in Mass Communication from the University of Colorado, so this one was sort of an occupational hazard). Controversial. Sarcastic. Maddening. Appalling. Creative, articulate, disturbing, whatever.

Whether DJing, teaching, blogging, developing sales e-learning apps, running a think tank, building corporate ad/PR/marketing campaigns and e-media programs, or consulting with senior leaders at Fortune 1000s, Sam has proven himself an innovator. He finds new and better ways to solve old problems and is the guy people turn to when they encounter something they've never seen before.

Now, Sam's mission is about turning that wealth of experience toward driving innovation and success for your business.