We Tap Market Knowledge By Conducting Creative Workshops, Targeted Focus Groups, and Validating Brand Awareness & Mobile Application Uptake.

We started our own business by extracting knowledge from those who actually know the mobile experience, the mobile users – and we see the value. We learned that strategy, content, applications and branding MUST begin by obtaining a deep understanding of the end user demographic – including personal and deep interactions with focus groups as to “WHY.” This is core to our thinking and we have made it available to you.

Here are the specific services we offer:

• Focus groups: We recruit and interact with your target demographic to find the information you need. We capture the session on video, so its full contextual quality is preserved.
• Workshops: We'll work with your target market to create new products, applications and branding concepts. We will validate existing ones and ensure you get an accurate pulse on your market.
• CoolNET: We know the cool and we can bring it to you. We have assembled a global network of Cool agents that provide us with a pulse that keeps you ahead of the competition.

Ready to be informed about what is REALLY going on in your market? Contact us.